I am curious about how others have been marketing their knitting classes.  I am in several stores in Northern New Jersey and have had what I consider moderate success for a newly introduced program.  I treat this like a start up business and use guerilla marketing techniques to promote the local program.  Here are some of the things I do...Kiosk Calendar:  Listing on the in-store Michaels class calendar. In-Classroom Display:  A descriptive bulletin board with samples in each store, as was requested of us. Monthly flyers posted in the yarn department:  I made up a flyer based one of the webpages on this site.  (I got it approved by CYC first, of course.)  The flyer details each class including photos of the projects, prerequisites, what they'll learn and the day and time the classes are offered.  It lists the price and the product discount, as well.  The flyer gives the student all the information they need to make a good decision about which class to take and sets clear expectations.  Some stores mount them on foamcore and hang them from the wire shelves.  One uses a simple metal shower ring and hangs the flyers for people to take with them. Those flyers are the handouts I use at in-store demonstrations.  These demos are usually done on weekend afternoons when the stores are busiest.  I get a table near the front door or near the yarn department, display my samples, relevant products and knit something from one of the classes.  I smile and say hi to people as they go by.  If they show any interest, I ask them if they are a knitter and take the conversation from there.  I get most of my signups from these demos.  Where our stores overlap, I give out the crochet instructors flyers and she gives out mine.  Don't forget to ask for periodic public address system announcements about your demo. Between aisle headers:  These are large pieces of foamcore placed overhead between the aisle and were begun at the store manager's request.  The crochet instructor and I provided the samples and the lettering is courtesy of our friendly SDU scrapbooking teacher.  This is new and only up in one store.  The sign is huge and helps get the word out that Michaels is offering knitting/crochet classes again. Craigs List:  Many people use the internet to find what they are looking for and I couldn't find my own classes.  So, the crochet teacher and I posted info about our own classes and each noted the other's classes.  We are now coming up on the first page of google hits under our key words.  We're brainstorming other key words and will post under those as well.  Please note that I did get some off-topic emails and simply deleted them.  I do not include any personal information but direct people to the stores. Email:   With the students permission, I collect the name, phone number and email of all the students in my classes as well as those of the people I meet at the in-store demos.  I sent out an email with my new schedule for the following month with a bit of newsy stuff.  I'm careful to ensure privacy by using the bcc send.  I've gotten feedback that people like this and they they are forwarding the emails to friends. Blog:  Also in the hopes of getting online hits, I started my own blog. (OK, I admit I always wanted to do one and this gave me an excuse)  It's a bit about my own knitting and I use it to post about my classes.  My monthly schedule and any changes is posted there. Business Cards:  At the first class contact, I give each student a business card with my personal contact information.  I just had new ones made up that include my blog address.  With on-line promotions, my last batch cost me a little more than 2 cents apiece. Facebook: I post about my classes to my friends on Facebook.  The more people who know, the more people can recommend my classes. Not done, but next on my list:  Show and Tell.  Photos of students with their completed projects to post (with their permission) on their home store bulletin board/my blog.  Coupled with quotes taken from the eval forms. How's it going?  Some days great.  Some days I'm really frustrated. Overall I love teaching the classes and think we have a great program to offer.  Michaels is a place where many people come to buy affordable yarn.  Personally I think they do an excellent job of offering a wide range of quality and price points.  And, their sales and coupon policy are awesome.  There's a real need for what we are doing and I know it is going to be big. What do I wish for?  A 4-color flyer on the kiosk.  Official stickers for the kiosk calendar.  Presence on the Michaels website.  Presence on the Michaels weekly flyers.  To be part of the in-store audio loop announcements.  A promo for people who recommend other students.  A SKU for an open knit/crochet night -- like the Crop Nights.  A set of warm weather patterns...I think some students will retake classes with new patterns to strengthen their skills.